Singer and rapper Fik Fameica has joined Spiro as a brand ambassador, taking on a regional role days after Nigerian star Davido became the company’s global face.

Spiro Uganda announced the partnership on July 15, 2026, saying Fik Fameica will help promote electric mobility across Uganda and the wider East African market.

The company said it selected the rapper because of his connection with young people, riders and communities that depend on motorcycles for income.

Spiro Uganda head of marketing Miriam Esther Olimi said Davido will support the company’s wider international campaign, while Fik Fameica will focus on the East African audience.

“This week we unveiled Davido as the global ambassador of the brand. His focus obviously will be much more in the western market. But when it comes to East Africa, we think that Fik is the right pick. We understood that we needed someone who is relevant here, who understands our people and one people will connect with,” Olimi said.

She said the artist’s rise in the music industry reflects the resilience and ambition of many riders who use Spiro motorcycles to support their families.

Spiro Uganda communications officer Winnie Atim said Fik Fameica’s public image and personal story fit the company’s values.

“Fik Fameica is more than an artist; he is a voice that resonates with millions of Ugandans. His story, energy, and authenticity align perfectly with who we are as a brand. We are excited to welcome him to the Spiro family as we continue driving the future of mobility in Uganda,” Atim said.

Fik Fameica said the partnership gives him an opportunity to support innovation and cleaner transport.

“I’m excited to join the Spiro family and be part of a movement that is transforming transport in Uganda. This partnership is about more than motorcycles—it’s about creating opportunities, embracing innovation, and inspiring people to believe in a cleaner and better future,” he said.

The appointment comes as Spiro expands its operations in Uganda.

The company recently partnered with Airtel Uganda to introduce electric motorcycles into the telecom firm’s distribution network. The programme began with 268 motorcycles from more than 1,000 orders.

Spiro has also said it plans to deploy 50,000 electric motorcycles in Uganda by December 2026.

The company hopes the partnership with Fik Fameica will increase awareness of electric transport and encourage more riders to switch from fuel-powered motorcycles.