January 23, 2025 BLACK (blacklyf.com), Uganda’s first Direct-to-Consumer (D2C) audio and wearable brand, proudly announces its partnership with the Stanbic Black Pirates Rugby Club.

This collaboration merges BLACK’s innovative electronics with the Pirates’ vibrant sporting culture to deliver unparalleled fan experiences and impactful community initiatives.

Key Highlights

Fan Engagement: Interactive product showcases, exciting giveaways, and game-day challenges at Kings Park Arena.

Digital Campaigns: Co-branded online contests featuring BLACK products as prizes.

Honoring Excellence: Sponsorship of the “Player of the Month” awards and exclusive discounts for fans and players.

Community Impact: Programs promoting sports participation and local development.

A Shared Vision

“This partnership unites technology and sports, offering innovative experiences while supporting the growth of rugby in Uganda,” said Mourice Aliganyira, BLACK.

“Collaborating with BLACK enhances our impact on fans, players, and the community while advancing the Pirates’ legacy,” added Daniel Abaasa, Stanbic Black Pirates.

Join the Experience

Fans can enjoy exclusive discounts, activations, and rewards throughout the season. Follow BLACK and the Stanbic Black Pirates on social media or visit www.blacklyf.com for updates.

About BLACK Lifestyle

BLACK is Uganda’s first D2C lifestyle electronics brand, empowering bold and vibrant living through quality, durability, and accessibility.

The Stanbic Black Pirates RFC is a premier Ugandan rugby club, celebrated for its dynamic play and community engagement, forming a cornerstone of Uganda’s sports culture.

Together, BLACK and the Pirates are redefining sports and lifestyle in Uganda bold, inspiring, and unapologetically BLACK.