Since the release of his album, Break the Chains, Bebe Cool has been in a slew of activities to promote the album.
From shooting a number of visualisers with Joshua Baraka for their single Cheque and showing up in a number of activations such as DJ Carlos Perez’s event and a number of media interviews.
After exhausting media in Uganda, the artist now has his sights on the bigger picture; Bebe Cool will be starting his African tour leg with Nairobi, Kenya.
Bebe Cool has a long and documented relationship with Kenya and Nairobi generally; it is the city where he started his career sharing a room with a security man before he was spotted by a good samaritan who would later help him access a quality studio.
As they always say, the rest is history.Bebe Cool has gone on to seek Nairobi for production and collaboration purposes, for instance, he shot the first single off his Go Mama album, Love You Everyday, in Kenya.
He later worked with V Jay One, a Kenyan director for the video of his title song Go Mama. But Bebe Cool has done a couple of things with Kenyan artists such as K-Rupt, Redsan, Nameless, Sauti Sol, Wyre and Nazizi, as the duo Necessary Noize.
Bebe Cool has been to Nairobi various times though, since his visit to the country in 2017, during which trip he recorded various performances for the televised music show, Coke Studio, he has not visited again.
“This feels like a home coming, Nairobi is where all the journey started, it is where I was mentored,” Bebe Cool says.
In Nairobi, Bebe Cool will catch up with Kanya’s big names in the industry as well as the emerging movers and shakers of the city that birthed a wave of East African music at the beginning of the 2000s.
Bebe Cool’s new album, Break the Chains, is the artist’s adventure into emerging sounds such as Afrotech, Afrobeats and Afroelectronics; for Bebe Cool, he notes that this is a step intended not to simply benefit him but challenge the African music industry to dream and think bigger.
With songs such as Boy Like Me, African Love, alongside Afrobeats Queen Yemi Alade and Cheque alongside Joshua Baraka, the album has been shaking up streaming platform with close to a million streams since its release at the end of May.