In a bid to encourage condom use and curb the spread of sexually transmitted infections (STIs), Marie Stopes Uganda has introduced Flame, a new condom brand, to its expanding portfolio of sexual and reproductive health products.
The launch, which took place on Valentine’s Day, was officiated by Dr. Peter Ddungu, the Country Director of Marie Stopes Uganda. He highlighted concerns over the decline in condom usage, attributing it to common misconceptions that condoms reduce intimacy and sexual pleasure.
“One of the key challenges discouraging condom use is the belief that they diminish sensation and intimacy. However, we are committed to addressing this issue through innovative solutions,” Dr. Ddungu explained. “Today’s consumers seek more than just protection from STDs and unintended pregnancies they also desire enhanced pleasure. Flame condoms have been designed to meet this need by offering a pleasurable yet safe experience.”
He further emphasized that social marketing of condom products plays a crucial role in normalizing their use, increasing accessibility, and driving demand through various distribution channels.
Flame condoms, categorized as a mid-tier product, are available in three different variants, featuring extra lubrication, ribbed, dotted, contoured, flavored, and studded options. These enhancements are designed to provide users with prolonged pleasure, heightened stimulation, and increased satisfaction.
Dr.Charles Olaro , Director of Curative Services at the Ministry of Health, applauded the introduction of Flame condoms, describing it as a significant contribution to Uganda’s National Comprehensive Condom Programming Strategy. He noted that the strategy aims to improve condom availability and accessibility through commercial distribution channels.
“These condoms align with our Total Market Approach, where the public and private sectors, along with social marketing organizations, collaborate to ensure that family planning products are widely accessible,” Dr. Olaro stated.
With this launch, Marie Stopes Uganda aims to not only boost condom usage but also contribute to the broader fight against HIV/AIDS and other sexually transmitted infections in the country.