Kiromo Brand House has officially entered into a strategic partnership with Crown Beverages Limited to roll out an exciting nationwide schools activation campaign dubbed “Mirinda Smiles.” The partnership was formalized this morning at Crown Beverages’ head offices in Nakawa, along Jinja Road, marking the beginning of a vibrant youth-focused engagement drive set to reach students across Uganda.
The Mirinda Smiles campaign is designed to connect with young people in an authentic and energetic way, bringing fun, excitement, and memorable experiences directly into schools. Through this initiative, Kiromo will lead activations in schools across Kampala, upcountry districts, and all regions of the country, creating a nationwide footprint that celebrates youth culture and positivity.
Speaking at the signing, Pearl Kitimbo, Brand Manager at Crown Beverages Limited, emphasized the importance of engaging young consumers through meaningful experiences. She noted that Mirinda Smiles is more than just a campaign it is a movement aimed at spreading joy, creativity, and connection among students.
On the execution front, the activations will be spearheaded by Kiromo Brand House under the leadership of MC Ollo and his team, known for their strong presence and influence within the youth and school entertainment space. With a proven track record of organizing impactful school tours, events, and youth-centered programs, Kiromo is uniquely positioned to deliver a campaign of this scale.
The activations are expected to feature high-energy experiences including music, dance, interactive games, and brand engagement moments tailored to resonate with students. By combining entertainment with brand storytelling, the campaign aims to create lasting impressions and deepen the connection between Mirinda and its young audience.
This partnership reflects a growing trend of brands investing in experiential marketing to reach younger demographics in spaces where they feel most engaged and expressive. For Kiromo, it further cements its position as a leading youth engagement platform in Uganda, while for Crown Beverages, it reinforces their commitment to staying connected to the next generation.
As the Mirinda Smiles campaign rolls out across the country, thousands of students can expect an unforgettable experience one that brings color, energy, and smiles to schools everywhere.