Talent Africa Group (TAG), one of East Africa’s leading entertainment, events, marketing and talent management companies, has officially launched its operations in Kenya, marking a significant milestone in the company’s regional expansion strategy.

The launch was celebrated with an exclusive rooftop networking sundowner in Nairobi, bringing together key figures from the East African entertainment and creative industries. The event was attended by notable artists, creatives, and industry leaders including Joshua Baraka, Nameless, Savara (Sauti Sol), Azeezah Hashim, Dan Papa, Frasha (P Unit) and other friends and partners from across the region.

Founded by CEO and Executive Producer Aly Allibhai, Talent Africa Group has built a reputation over the past decade as a powerhouse in live entertainment, event production, talent management, and experiential marketing across Africa. The company has been behind some of the region’s most iconic concerts, festivals, and corporate events.

With the launch of Talent Africa Group Kenya, the company aims to deepen its presence in the East African market by offering a full suite of services including:

– Talent booking and touring agency services

– Events, concert, festival promotion and production

– Corporate events and brand activations

– Creative production and experiential marketing

– Audio, video and content production hub

The Kenya operations will work in partnership with Quite Bright Films, delivering world-class production, visual storytelling, and content creation for events, music, and brands and experiences.

Aly Allibhai, CEO of Talent Africa Group, said:

“Kenya has one of the most vibrant creative economies in Africa. Launching Talent Africa Group Kenya is a natural step in our journey to build a truly regional entertainment and events platform. We are excited to collaborate with Kenyan artists, brands, and creatives to produce world-class experiences and open up new opportunities for talent across East Africa.”

The Nairobi office will serve as a regional hub for Talent Africa Group’s growing portfolio of concerts, festivals, and corporate experiences across the region. The company is already planning several major events in Kenya for 2026, including flagship concerts, live entertainment experiences, and brand partnerships.

With operations now established in Kenya, Talent Africa Group continues its mission of connecting African talent with global opportunities while delivering premium live experiences that celebrate music, culture, and creativity.