Uganda is set to be the centre of Africa’s branding and marketing world as it hosts the prestigious 15th Anniversary of the Brand Africa Awards this Friday, August 15, 2025, at the Kampala Serena Hotel, starting at 6:00 PM.
The highly anticipated event, hosted by Publics Africa Communications, will bring together CEOs, CMOs, academics, the media, and thought leaders from across the continent to celebrate excellence and shape the future of African brands.
A highlight of the evening will be the keynote address delivered by MTN CEO, Sylvia Mulinge, a leading figure in African telecommunications. Her insights on brand leadership will set the tone for a masterclass on Brand Leadership and Excellence, to be led by renowned South African author and brand expert Thebe Ikalafeng.
“We are incredibly proud to host the 15th anniversary of the Brand Africa Awards here in Uganda,” said Joseph Kanyamunyu, the Managing Director of Publics Africa Communications, the conveners of the event.”This is more than just an awards ceremony; it’s a platform for dialogue, learning, and collaboration that will empower our brands to compete on a global scale. We are thrilled to welcome Africa’s top business minds to Kampala for this landmark event,” he added.
Unveiling Africa’s Leading Brand RankingsThe Brand Africa Awards 2025 will feature the most comprehensive rankings in the event’s history, based on an independent survey of consumers aged 18+ across 30+ countries, representing over 85% of Africa’s population and GDP.
The rankings will include: Top 100 Most Admired Brands: The definitive list of the most admired brands in Africa overall, as well as by economic region, country, and key categories.
The Most Influential Nations: An exploration of the dynamic geopolitics of branding, recognising the most influential nations building brands in Uganda and the most admired nations, including brands from G20 and BRICS countries.
Generational Preferences: A new feature this year will unveil the rankings of the most admired brands by the generations (Gen-Z, Millennials, Gen X, etc.), recognising the shifting consumer demographics.
Special Recognition Awards: These will include awards for Sustainability Excellence and special recognition for leaders in the private, public, non-profit, and industry sectors who have contributed to the growth of African brands.
Inaugural Brand Africa Hall of Fame: This year will see the induction of the first members into the Brand Africa Hall of Fame, honouring African brands that have consistently led the rankings over the past 5-15 year’s.
Brand Africa 100: A Data-Driven ApproachThe Brand Africa 100 | Africa’s Best Brands rankings are distinguished by their authentically African, data-driven, and consumer-led methodology.
The survey is conducted in eight languages using mobile, face-to-face, and online methods, generating over 150,000 brand mentions and nearly 6,000 unique brands. This rigorous process is led by globally respected research partners, GeoPoll and Kantar, ensuring that the results are credible, sponsor-independent, and free of commercial influence.
Over the past 15 years, the survey has consistently shown that African brands account for, on average, only 20% of the most admired brands in Africa. This event serves as a platform to highlight this challenge and celebrate the brands that are breaking through.
The event will not only celebrate brand excellence but also serve as a crucial platform for networking, collaboration, and knowledge sharing among Africa’s most influential leaders. For more details, please contact Hannat on 0782739347 or Email client_service@publicsafrica.com.