City businessman Rajiv Ruparelia, who is the managing director of the Ruparelia Group of Companies, on Thursday October 15, 2020, addressed the virtual Performing  Arts Conference, which was held at Victoria University.

Rajiv addressed the conference, which was organised by Reach A Hand, a local non-governmental organisation (NGO), together with other panelists who included Dr. Innocent Nahabwe, plus Ali Allibhai, another prominent city businessman who is also into talent promotion.

Nahabwe is the proprietor of Glaxy FM, while Allibhai is  the Chief Executive Officer (CEO) Talent Group Africa, an umbrella body that brings together artistes, talent managers, music promoters, venue owners and other stakeholders in the entertainment industry,

Shortly after the conference, Rajiv tweeted thus;

“An honor to speak at the Performing Arts conference under the Panel of “ Entrepreneurship & Financial Management” Microphone.

Victoria University has continued to give a platform for young, experience and upcoming talents to speak out and share ideas & massive thanks to the panelists.

Musician turned politician Dan Kazibwe aka Ragga Dee, who was also among the panelists as keynote speaker, shared his journey and tricks he has used to survive this long in Uganda’s music industry, without the copyright law being enforced. He also gave tips on how artistes can earn from their music, especially if they unite together as one voice and call upon government to reinforce the copyright law.

In his closing remarks, Allibhai said that for artistes to benefit from their music, it must be managed like a company.

Music must be managed like a company. Artistes should invest in it and manage it. It is very important.

He also advised musicians to manage their intellectual properties and put out content from which they can earn money on top of urging them to invest in their careers.