Kampala, Uganda – The excitement of the Coca-Cola-sponsored Makerere University Freshers’ Ball may still be fresh, but a new opportunity is already calling on Uganda’s young creatives to turn their content into cash this November.
The Essawa Yonna Kisoboka Coca-Cola Content Challenge has returned for its November edition, kicking off in style at Makerere University Business School (MUBS) in Nakawa on Friday, November 6, 2026, with entertainment, celebrations and renewed excitement among students.
The event coincided with celebrations honouring MUBS’ Mr. and Ms., who were crowned during the spectacular Coca-Cola-sponsored Freshers’ Ball. Other outstanding contestants who emerged winners in the various beauty pageant categories were also recognised, adding to the vibrant atmosphere.
But beyond the celebrations, the Coca-Cola campaign is giving young people another reason to create, share and participate—with UGX 1 million in cash prizes up for grabs throughout November.
The challenge invites young people and content creators to capture the moments they love, from football matchdays and meals to music, dance, comedy, fashion and everyday experiences, and share them on social media for a chance to win.
Whether you are a budding influencer, a campus content creator or simply someone who enjoys capturing fun moments, the November edition offers an opportunity to showcase your creativity, grow your online audience and compete for cash rewards.
“Essawa Yona Kisoboka” is about celebrating the moments that make life exciting—and Coca-Cola is inviting young people to make those moments count.
How to Participate and Win
Getting involved is simple:
1. Buy, Scan and Sign Up
• Buy a Coca-Cola product.
• Scan the QR code on the promotional material or Coca-Cola bottle.
• Sign up on the Coca-Cola website (OneXP).
• Complete your registration to enter the challenge.
2. Create and Share Your Moments
Capture the experiences that make your matchday and everyday moments memorable, including:
• Meals and Coca-Cola moments.
• Football and matchday celebrations.
• Dance, music and entertainment.
• Comedy, banter and campus life.
• Fashion, culture and social gatherings.
Share your content on Instagram using the campaign hashtags:
#CokeEPLUG #EssaawaYonna #CreateWithCoke
Tag @cocacolabeveragesuganda.
3. Create More, Build Your Views and Climb the Leaderboard
Participants are encouraged to create and share multiple eligible entries throughout November.
• Each eligible post gives you another opportunity to accumulate views.
• The more views your content earns, the higher you can climb on the leaderboard.
• Follow the weekly leaderboard to track your performance.
• Compete for the monthly cash rewards.
With UGX 1 million in cash prizes available during November, young creators have an exciting opportunity to turn their creativity and passion into a rewarding experience.
The challenge is part of Coca-Cola’s Essawa Yona Kisoboka campaign, which celebrates young people doing the things they love and creating memorable moments with Coca-Cola.
This November, the invitation is simple: create, share, participate and stand a chance to win.
Essawa Yona Kisoboka! Your next Coca-Cola moment could be your winning moment.