The Programme for this year’s Brand Africa 100 virtual event Joseph Kanyamunyu, the founder and Chief Executive Officer (CEO) of Publics Africa, says that; “As we build back our economies, new opportunities are emerging. Therefore, against the backdrop of the AfCFTA, which embodies greater intra-africa trade, self-sufficiency and a commitment to build back better, how will African brands and businesses react and reposition themselves post the pandemic?”
He adds that; “Which brands have retained, improved or lost their status among African consumers? Which brands are recognized for having been helpful during the COVID-19 pandemic?”
Brand Africa, UIA and other partners have thus identified these brands that have withered and continue to wither through the storm of the pandemic.
These best performing brands will be appreciated and pronounced following a survey that was conducted by Brand Africa during which consumers in Uganda, the East African Community and across Africa were asked about their favourite brands.
The results announcement will be hosted by Brand Africa founder and Chairman, Thebe Ikalafeng on 25 May, 2021 and the founder and CEO of Publics Africa, Joseph Kanyamunyu in a virtual announcement at 08h45 EAT.
The announcement will feature panel discussions with local and Pan-African thought leaders and brand builders, profiles of leading brands and a keynote speech by Uganda Investment Authority’s Board Chairman, Mr. Morrison Rwakakamba
About Brand Africa 100
This an initiative established 2011 that seeks to recognise and award Africa’s Best Brands.
Africa’s Best Brands rankings are the most authoritative survey and analysis on brands and underlying businesses in Africa, based on a study by Geopoll across over 25 countries spanning all the five economic regions.
Collectively they account for over 75% of the population and over 75% of the GDP of Africa.
An analysis of the data by Kantar and Brand Leadership over the past 10 years, has established that on average, only 20% of the brands admired by Africans are made in Africa.
Although all people shall participate since it will be a virtual event, the main participants shall be leading global and African audience of thought leaders, media and decision makers focused on building, investing in and/or influencing businesses and brands in Africa.
Over the years, Brand Africa 100: Africa’s Best Brands has been hosted by the Johannesburg Stock Exchange, Kenya Stock Exchanges and Nigeria Stock Exchanges and featured these exchanges’ and other leading African businesses’ CEOs, Chief Marketing Officers, Media, Entrepreneurs.
Thought Leaders such global economist Dr. Dambisa Moyo, nation branding pioneer and best-selling author of Brand America, Simon Anholt and best-selling of Africa Rising, Professor Vijay Mahajan and others have also hosted Brand Afica 100.
It should be noted that after the main event on 25 May, 2021, the results will once again be published as the cover feature of African Business magazine, which will be on sale globally beginning of June 2021.
The Brand Africa 100: Africa’s Best Brands events are organized by IC Events, Brand Leadership and africapractice, and supported by Africa Media Agency, BCW and Africa Brand Leadership Academy.
Brand Africa is an intergenerational movement to inspire a great Africa through promoting a positive image of Africa, celebrating its diversity and driving its competitiveness. It is a brand-led movement which recognises that in the 21st century, brands are an asset and a vector of image, reputation and competitiveness of nations.
Uganda Investment Authority (UIA) is a statutory agency mandated to initiate and support measures that enhance investment in Uganda and advise Government on appropriate policies conducive for investment promotion and growth.
About Publics Africa Communications
PAC is a Pan-African PR and Digital agency that has been in existence since 2012 that offers Integrated Marketing and Communications solutions for clients and brands using market research and insights, and integral tactics we cannot only meet our clients’ expectations but go beyond them.